MAIRA Team
Performance Marketing Agency

WE MAKE

IT RAIN

Data-obsessed. AI-driven. Results-proven.
Full-funnel performance across Google, Meta, Bing & Programmatic for Europe's most ambitious e-commerce brands.

0
Performance Experts
€0M+
Managed Yearly
0
Countries
0%
Retention 5yr+

Trusted by leading European brands

SANITINO
JETBRAINS
KNUSPR
DYSON
BE LENKA
ŠKODA
REGIOJET
SHOWMAX
RIEKER
ASSA ABLOY
HEDEPY
YTONG
ASTRATEX
BEZREALITKY
DAYTRIP
SHOPTET
DIRECT
STUDENT AGENCY
SANITINO
JETBRAINS
KNUSPR
DYSON
BE LENKA
ŠKODA
REGIOJET
SHOWMAX
RIEKER
ASSA ABLOY
HEDEPY
YTONG
ASTRATEX
BEZREALITKY
DAYTRIP
SHOPTET
DIRECT
STUDENT AGENCY
SANITINO
JETBRAINS
KNUSPR
DYSON
BE LENKA
ŠKODA
REGIOJET
SHOWMAX
RIEKER
ASSA ABLOY
HEDEPY
YTONG
ASTRATEX
BEZREALITKY
DAYTRIP
SHOPTET
DIRECT
STUDENT AGENCY
STUDENT AGENCY
DIRECT
SHOPTET
DAYTRIP
BEZREALITKY
ASTRATEX
YTONG
HEDEPY
ASSA ABLOY
RIEKER
SHOWMAX
REGIOJET
ŠKODA
BE LENKA
DYSON
KNUSPR
JETBRAINS
SANITINO
STUDENT AGENCY
DIRECT
SHOPTET
DAYTRIP
BEZREALITKY
ASTRATEX
YTONG
HEDEPY
ASSA ABLOY
RIEKER
SHOWMAX
REGIOJET
ŠKODA
BE LENKA
DYSON
KNUSPR
JETBRAINS
SANITINO
STUDENT AGENCY
DIRECT
SHOPTET
DAYTRIP
BEZREALITKY
ASTRATEX
YTONG
HEDEPY
ASSA ABLOY
RIEKER
SHOWMAX
REGIOJET
ŠKODA
BE LENKA
DYSON
KNUSPR
JETBRAINS
SANITINO
€40M+
Managed Ad Spend
annually
10+
EU Markets
scaled
966%
Best Revenue Growth
6-year client
500K+
Products Optimized
across feeds
Aggregated Client Revenue
Managed Ad Spend Growth
Live data
€40M€30M€20M€10M€0
€1.8M
2019
€4.2M
2020
€8.6M
2021
€14M
2022
€22M
2023
€33M
2024
€40M+
2025
E-commerce & DTC

Scaling
Ecommerce
& DTC Brands

From product feeds to checkout — AI-powered Shopping campaigns, PMax automation, and cross-market scaling that turns ad spend into sustainable growth across Europe.

👟
Product
Sponsored
yourstore.com
Premium Product XYZ
€129
ROAS
4.8×
CTR
3.2%
Conv. Rate
5.7%
Product-Level Intelligence

We Know Your
Products Better
Than You Do

Every product gets individual attention — margin-based bidding, competitive pricing intelligence, and real-time performance data. We don't just manage campaigns, we optimize every single SKU for maximum profitability.

Product Revenue Trajectory
500K+SKUs managed
-32%avg. CPA
scaling speed
01
+149%
avg. revenue lift

Google Shopping & PMax

AI-optimized Shopping campaigns with smart feed segmentation, margin-based bidding, and real-time product performance data.

02
faster scaling

Feed Management & CSS

Custom feed optimization via Mergado & DataFeedWatch. CSS partner audits that boost your click share and reduce CPC.

03
10+
countries entered

Cross-Market Expansion

Systematic market entry across DACH, CEE, Nordics & Benelux — localized campaigns, SA360 bidding, and cultural fine-tuning.

04
-58%
CPA reduction

Full-Funnel Performance

From brand awareness to checkout — DemandGen, YouTube, Meta Ads & Programmatic working together with unified measurement.

SaaS & Lead Generation

Turn Clicks Into
Qualified Pipeline

Not all conversions are created equal. We build acquisition engines that optimize for pipeline value — from first touch to closed deal — across search, social, and demand gen channels.

-47%
Cost Per Download
JetBrains case
+56%
Download Growth
across products
15+
Audience Segments
Customer Match
+150%
Brand Awareness
Top of Mind lift
Full-Funnel Pipeline
From Impression to SQL
Impressions2.4M
7.8% CTR
Clicks186K
6.7% CVR
Leads12.4K
30.6% qual.
MQLs3.8K
24.7% close
SQLs940
Overall Conversion
7.6%
How We Build Pipeline
Every Stage Optimized

Awareness

2.4M impressions

YouTube, Connected TV, and Display campaigns build brand recognition across target segments.

Consideration

186K engaged

DemandGen and remarketing sequences nurture prospects with personalized, segment-specific messaging.

Qualification

940 SQLs

Search, Customer Match, and enhanced attribution capture and convert high-intent traffic into qualified pipeline.

01
-32%
CPD reduction

Search & Microsoft Ads

Cross-platform search campaigns with SA360, Floodlight tracking, and automated bidding that captures high-intent traffic at scale.

02
+470%
first-time buyers

Demand Generation

YouTube, Connected TV, and DemandGen campaigns building awareness pipelines. Gemini-powered creatives personalized for every segment.

03
-58%
CPA reduction

Conversion Optimization

Enhanced Conversions, cross-touchpoint attribution, and customer exclusion strategies that slash CPA while growing qualified volume.

04
+15%
ROAS uplift

Full-Funnel Measurement

From first impression to signed contract — unified measurement across search, social, video, and programmatic with incrementality testing.

Meta Ads & Creative Production

Creatives That
Actually Convert

We don't guess — we test. 500+ creative variants every month, systematic A/B frameworks, and AI-powered copy generation tailored to each market's culture and behavior.

Jarní slevy kampaň
Jarní slevy kampaň
CS Beton kreativa
CS Beton kreativa
GN Super Viktor kampaň
GN Super Viktor kampaň
Hygo banner
Hygo banner
Rentmil banner
Rentmil banner
Display reklama
Display reklama
Jarní slevy kampaň
Jarní slevy kampaň
CS Beton kreativa
CS Beton kreativa
GN Super Viktor kampaň
GN Super Viktor kampaň
Hygo banner
Hygo banner
Rentmil banner
Rentmil banner
Display reklama
Display reklama
500+
Variants tested monthly
48h
To identify winners
12
Markets covered
Avg. performance lift

Scroll-stopping static creatives engineered for performance. Every pixel tested, every message optimized for your market.

Jarní slevy kampaň
+97% Sales

Seasonal Campaigns

High-converting seasonal creatives with dynamic pricing and urgency triggers.

CS Beton kreativa
-40% CPA

Product Showcase

Clean product-focused designs that outperform generic stock imagery by 3x.

GN Super Viktor kampaň
+153% ROAS

Brand Awareness

Premium brand creatives that build recognition while driving measurable response.

Proven Results

Client
Success Stories

Sanitino
+966%
Revenue Growth in 6 Years

Sanitino

E-commerce · Bathroom & Kitchen
Since 2017 · ~10 years
·10 European Countries

From single-market to dominant European player. Systematic 4-phase strategy — market entry, POAS-based optimization, AI-driven PMax campaigns, and continuous scaling across 10 European markets.

+966%
Revenue
10×
Income Growth
+20%
Conversions
10
Markets

MAIRA consistently delivers on our growth targets year after year, across all markets.

Sanitino Team
Get Similar Results
Why MAIRA

Not Just
Another
Agency

We're the agency other agencies benchmark against. Part of the Proficio Hub — 160+ specialists across 8 companies, 9 offices, 5 countries. Performance marketing is all we do, and we do it obsessively.

34

Experts, Not 340

Boutique scale, enterprise results. Every client works directly with senior specialists — no junior handoffs, no account manager middlemen. Your team knows your business inside out.

Boutique agency with enterprise-grade delivery
10+

European Markets

Not translators — native marketers. We have people on the ground who understand local consumer behavior, search patterns, and cultural nuances across DACH, CEE, Nordics, and beyond.

Native teams in every market we enter
3

Proprietary AI Tools

MARKO for automated reporting, LOGOS for brand intelligence, DiagnostiQ for real-time account diagnostics. We build the tools others wish they had — and use them for your accounts.

MARKO · LOGOS · DiagnostiQ
90%

5-Year Retention

In an industry where 2-year client relationships are considered long, 90% of our clients stay 5+ years. We don't win pitches — we win trust, quarter after quarter.

Relationships, not contracts
Part of Proficio Hub
8 specialized companies · 160+ experts · €60M+ managed media · 13 years in market
€60M+
managed media
92%
client retention
13yr
track record
AI-Powered

Not Just Marketing.
Intelligence.

AI
Data In
Revenue Out
MARKO screenshot

MARKO

All Marketing Data. One Place.

Stop clicking through dozens of spreadsheets. MarkO puts all your marketing data in one place — with media plans, performance insights, and real-time dashboards.

LOGOS screenshot

LOGOS

Scripts & KPI Management

Our proprietary platform for creating and managing custom scripts. Specialists can track KPIs with extreme efficiency — automated, scalable, precise.

DiagnostIQ screenshot

DiagnostIQ

Incremental Impact Measurement

Measure the true incremental impact of any campaign across your entire marketing mix. We quantify what actually drives results — not just what claims credit.

Predictive Analytics
30-day forecasting
Automated Bidding
24/7 optimization
Feed Intelligence
Dynamic product optimization
Custom Reporting
AI-generated insights
The Team

Meet Your
Growth Team

MAIRA team in action
Prague HQ
Where growth strategies are born
34
Team Members
8
Nationalities
12
Avg. Years Experience
6
Languages Spoken
MAIRA team collaboration
Leadership & Team Leads
AG
Andrej Grajciar
CEO & Founder
Growth Strategy · AI Integration
JM
Jiří Markytán
PPC Team Lead
Google Ads · Shopping · PMax
TH
Tomáš Hruzík
PPC Team Lead
Cross-Market Expansion · SA360
VV
Vojtěch Vacek
PPC Team Lead
Feed Management · CSS Partners
AK
Arne Kloc
Social Performance Lead
Meta Ads · TikTok · Creative
MC
Michael Chamráth
Head of Automation
AI Tools · MARKO · DiagnostiQ
Want to join the team?We're always looking for exceptional talent.
See Open Positions
Certified & Official Partners

Industry Recognition

Google Partner 2025
Google Partner 2025
Google CSS 2025
Google CSS 2025
Microsoft Ads
Microsoft Ads
Meta Business
Meta Business
Criteo
Criteo
Heureka
Heureka
Mergado
Mergado
DotIdot
DotIdot
Client Voices

Performance marketing is the key driver of our growth. MAIRA consistently delivers on our targets year after year, across all 7 markets.

RJ
Rudolf Jániš
Founder · Sanitino
+966%
revenue growth
Sanitino
How We Work

Our Growth
Engine

Five battle-tested phases that take you from audit to scale. Every engagement follows this framework — adapted to your market, your goals, your timeline.

01

Deep Audit & Strategy

We dissect performance, analyze competitors across target markets, and build a data-backed expansion strategy.

14-day
deep dive
02

AI Campaign Architecture

Custom AI models for bidding, budgeting, and targeting. Campaign structures built for scalability from day one.

AI-first
approach
03

Creative Strategy

500+ ad variations per quarter. We test at scale to find what resonates in each market.

500+
variations/Q
04

Full-Funnel Execution

Google, Meta, Bing, Criteo, TikTok — every channel that drives revenue, from awareness to conversion.

6+
channels
05

Scale & Optimize

Weekly optimization cycles. Monthly strategy reviews. Quarterly scaling plans. We never stop pushing.

24/7
optimization

Ready to Make
It Rain?

Tell us about your business and goals. We'll get back within 24 hours with a custom growth roadmap.

90%
of clients stay 5+ years.
That says enough.